In the last few years, marketing has changed more than in the last 50. With the emergence of different channels and ways of reaching a large number of people, experts have intelligently come up with new ways of implementing promotional content.
Finding successful promotional channels reflected on the audience, which directed the flow of marketing with its preferences. Therefore, in 2023 we have a detailed picture of the state of the marketing industry where you have more than enough choices to choose from for your brand.
By smartly choosing channels and devising a strategy for using them, you will ensure yourself the opportunity for an ideal position on the market, create an image of your brand, reach the target group and achieve positive results.
1. Social Media
Social media marketing is a digital form of marketing where you use popular social networks to achieve your marketing goals. The great thing about social media is that it doesn’t just have to be used for business purposes, you can use it to connect with your audience in a more casual way using features that people use privately.
Besides optimizing and maintaining your brand’s profile, you can use social networks for writing comments and liking as well as posting pictures, videos, stories and going live.
Benefits? Putting a human touch to your brand, building relationships, increasing brand awareness, generating leads, clear statistical analysis, an option of organic and paid promotion.
Downside? Exposure to potential negativity, requires consistency and a lot of time.
2. Websites/Blogs
Another great marketing channel is a blog. The blog offers you the option of presenting the brand in several ways: from the webshop and detailed product description, through reviews, to articles in which you can write about many topics including your industry, interviews, videos, production process…
Benefits? You can present yourself in detail just the way you want, creation of new and original content, all your content can be shared by others, easy way to tell your audience about your business, increasing web traffic and conversion rate.
Downside? Requires consistency and a lot of time.
3. Email Marketing
4.37 billion people worldwide use e-mail, which is over half the world’s population. Using this method, you can point out important products or important changes in your work, notify your audience about sales, special offers, new collections, etc. By sending e-mails according to a defined time schedule, you will stay in touch with the audience and periodically remind them of changes in your business and the existence of your brand.
Benefits? Possibility of personalization, low cost, access to audience inbox, adding call-to-action buttons, sending timely campaigns, it’s global, etc.
Downside? Big possibility to end up in spam, overload, can contain viruses.
4. Video Marketing
Video is probably the most popular feature of social networks today. That’s why it’s no wonder that video marketing is one of the most effective modern marketing channels. Especially if you make it authentic, relevant and relatable to your target audience.
Benefits? Interactive videos engage the audience, attention-grabbing, highly compatible with mobile devices, hopping on trends can increase your popularity, etc.
Downside? Can be costly and time-consuming, could not work for all audiences, not good for slow internet connections.
5. Influencer Marketing
Influencer marketing refers to a type of marketing in which an influencer (could be a person, organization or anyone or anything with expert knowledge or social influence) represents a brand, service, product, movement, etc. with the goal of promotion.
Benefits? Increases credibility and trust, creates long-term partnerships, drives purchase decisions, high ROI, affects the brand image, relevant and current.
Downside? Big competition, bullying.
6. Podcast Marketing
A podcast is an online program or a show similar to a radio. It’s been around since 2004, but just recently it gained incredible popularity. With the advent of popularity, it was only a matter of time before someone found the financial benefits. So, podcast marketing refers to promotion through audio playback.
Benefits? Reaching new audiences, connecting with other brands, building brand awareness, high ROI, connecting with followers.
Downside? Lack of creative flexibility, limited audience, not easily searchable.
7. Search Engine Optimization
SEO is crucial for the visibility of your website. It refers to a process of maximizing options and improving the number of visitors to position yourself higher on search engine pages. The higher the rank, the better visibility, hence better marketing results.
Benefits? Can ensure good organic results, increases web traffic, increases visibility, optimizes web, generating leads.
Downside? Not good for startups, no guarantees, requires consistency and a lot of time, slow results.
8. Word-of-Mouth Marketing
Word-of-mouth marketing is an incredibly effective method of building trust with your audience. It refers to promotion based on experience through comments, reviews, talking and other kinds of personal communication or interaction.
Benefits? Zero costs, builds loyalty, creates an online community, increases sales, creates a personal approach.
Downside? Limited control over comments, the spread of misinformation, no target, impossibility of tracking results.
Photo: Pexels (George Milton 1, Lisa Lotios, Cottonbro Studio, George Milton 2.)