Struggling with understanding SEO? Let us help you out!

SEO stands for Search Engine Optimization. It’s the process of increasing a business’s organic search visibility. SEO drives more traffic to your website, increasing your chances for conversions, which ultimately leads to more conversions and more revenue.

Search Engine Optimization (SEO) is all the steps you take to help Google recognize your website as a high-quality resource and rank your website higher for your search terms.

To improve a website’s ranking and visibility, SEO uses content optimization, keyword research, and the acquisition of inbound links. After a webpage has been crawled and indexed by a search engine, you can typically see results on the SERP, but SEO efforts can take months to fully manifest.

Important to point out is that PPC optimization is not part of search engine optimization because it focuses only on organic search results.

SEO has three main components:

1. One of the most crucial aspects of your website is keyword optimization: the process of researching, evaluating, and selecting the best keywords to target to attract relevant traffic to your website from search engines.

2. All of the necessary technical details (commonly referred to as technical or on-page SEO). (URL structure, website navigation, links and dead links, page speed, sitemap, robots.txt files, copy-paste…)

3. Your website’s authority increases as a result of the backlinks. You can have great content and a website that is perfectly optimized, but getting quality backlinks is ultimately what you need to gain authority.

To get a website into the search results, technical setup, content, and links are crucial. By tracking your progress, you can further refine your approach.

Each company defines its own KPIs, but there is some standard or at least some KPIs that are often repeated and widely used: Organic traffic, keyword ranking, time on page, bounce rate, conversions, link growth…

Most likely, your performance will change from day to day. As a result, it’s always beneficial to consider the bigger picture rather than obsessing over every daily change. Give yourself time, try different techniques and see what works the best. Do constant research and apply best practices.

For a bit more details, check out this video:

Photo: Unsplash (Carlos Muza)