Audience research: Emerging technologies and the future of analysis
Observing the audience research, we come to the conclusion that there is an endless evolution driven by technological...
Handling business crises situation: From response to post-mortem analysis
Marketing crises, a universal challenge in today's business process, can contain a wide collection of scenarios, ranging from...
Top 10 most liked Tiktok videos (October, 2023)
TikTok has undeniably emerged as a transformative force of social media, exerting an unparalleled influence on modern marketing...
Making a difference through ethical marketing
Ethical marketing practices are a foundation of responsible and sustainable business operations in contemporary marketing. In an...
Having troubles choosing what is the best for your company? Try A/B testing!
A/B testing, often referred to as split testing, is a methodology within the area of marketing and experimentation. This...
How effective are giveaways on social media?
Giveaways on social media can indeed serve as a powerful marketing tactic, capable of delivering benefits for businesses and...